Fraser Signs Branding

One of the projects connected with a local company during my HND Visual Communications Classes. A2Z Signs were in the process of rebranding their business under a new name (eventually settling on Fraser Signs) and tasked us with coming up with new logo and branding ideas for the company.

Mine was not the final chosen choice (they wanted something a little more corporate) but it was a close run thing between the five finalists, of which I was one.

The Stags head is loosely based on the symbol for Clan Fraser.

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